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How did comic-book store The Beguiling survive a boom-and-bust market?

Peter Birkemoe doesn’t just sell comic books for a living, he is also a cartoon character in his own right.

Bespectacled and slyly sardonic, Birkemoe made a cameo appearance in the 2005 graphic novel Wimbledon Green, a gentle farce about the mania of funny book collectors crafted by Guelph, Ont.-based cartoonist Seth. Birkemoe fit in well with Wimbledon Green because he’s a long-time denizen of comic book subculture, someone well-versed in the arcane lore of trading yellowing back issues lovingly sealed in Mylar bags. Read on: The Beguiling’s 25th

Great profile of one of our fave stores.